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PERSONAL RE-BOOT: JULY 2020
​In the midst of the pandemic, I re-launched my creative services agency and consultancy, Regis Communications. The work began as simple freelance projects then grew to much larger collaborative tactical executions and strategic consulting assignments.  Here's a sampling;
  • Virtual awards show script writer for Ford Motor Company through Joseph Productions, Inc. (image of production at Detroit's Ford Field)
  • Internal & public video training modules for FCA / Stellantis completed through Alteris
  • Virtual trade show presentation for GM's new BrightDrop business unit through Jack Morton Worldwide
  • Live broadcast scripting, on-site production supervision and talent coaching for GM's new MyWay channel through Jack Morton Worldwide
  • B2C Editorial exemplified by work for Chevrolet through Campbell Ewald: Read a recent story here.
  • Video writing for Emmy-Winning producer, Eric Tremonti: See the animated video here.
  • Video production for UpWork clients, including online fantasy sports leader, Occupy Fantasy:  See the video here.
  • Launched a new HR services company: www.MyCareerSnapshot.com 
​IPG - JACK MORTON WORLDWIDE:  7/2012-6/2020
Vice President & Creative Director, Detroit
  • Writer, strategist, producer, consultant, team leader, pitch man
  • Strategically lead, developed, wrote and produced internal and external business, PR/media, and consumer content and events
  • Lead the creative and production work of multiple organizations regarding digital UI/UX, post production and physical display builds
  • Helped craft functional, brand-perfect permanent and temporary environments
  • Worked with senior GM leadership and directors to produce & manage multi-channel internal & external communications (live events, video, digital, social media, print)
  • Created new concepts for interactive display UI
  • Applied digital interactives to activations and displays
  • Wrote and produced internal meetings for senior GM executives and management, including All-People Meetings and Chevrolet Motorsports Team Meetings
  • Created and managed internally and externally focused collateral & training materials including source books, train-the-trainer activations, and live product training events
  • Helped win $3.5mm in new business
  • Clients: AAA, Cadillac, Chevrolet, GM Motorsports
WPP - THE CONTENT FACTORY: 2011-2012
Lincoln PR Creative Director & Tech Story Developer, Dearborn
  • Researched, wrote, & produced product & technology-focused PR content to support the brand and vehicle launches to external and internal audiences
  • Developed brand and new-vehicle PR launch strategies to best position the Lincoln brand
  • Contributed to internal print/online magazine, @Ford
  • Worked with Ford Motor Company executives, including Mark Fields and vehicle line engineers on internal/external communications content
  • Wrote press releases and media kits, and shot editorial style photography for internal and external distribution 
  • Produced an award-winning technology video for the 2012 New York Auto Show on the 2013 Lincoln MKZ
EDITOR AT LARGE,  WRITER, PHOTOGRAPHER & VIDEO HOST: 2004-2011
  • 450+ stories and videos published by 30+ outlets including AOL.com, Autoblog.com, The Detroit News, The Chicago Sun-Times, Automotive News, TheCarConnection.com, The New York Times, Popular Mechanics, BMW Roundel, Engine Technology International, & WindingRoad.com
  • Thousands of editorial photos published, including Autoblog.com's 8 of the top 100 photos of 2010
  • Regular newspaper columns in The Detroit News and The Chicago Sun Times
  • Created and hosted a 10-episode DIY Garage video series for AOL. com (click to see episode on fuel economy), and created/produced the MotorHead Minute series for Sprint Mobile with editor Dean Saigeon at Communicore (Troy, MI)
  • Wrote and photographed the content for the coffee table book, Motor City Dream Garages.  Published by Motorbooks International, 2007
  • Example story links:
DMBB/D'ARCY DETROIT: 2000-2004
Senior Vice President & Group Creative Director, Detroit
  • Proposed, formed, & managed the 16-person Integrated Marketing Creative group
  • In each model year, the team produced no fewer than 15 major automotive catalogs, and won multiple national awards
  • Developed — and delivered on budget — multiple fully-integrated vehicle launches
  • Produced internal sales training materials and B2B communications
  • Managed a profitable agency group while satisfying clients on this $18mm book of business
  • Clients: Cadillac, General Motors Service Parts Organization, Pontiac
REGIS COMMUNICATIONS, INC.: 1991-2000
Owner & President, Detroit
​Launched & managed creative marketing agency 
  • Employed four full-time staff and 12 contractors 
  • Annual billings: $900,000+
  • Worked on accounts including Buick, Cadillac, Chrysler, Ford Motor Company, GMC, Lincoln Mercury, Oldsmobile, Pontiac & Volkswagen
  • Produced GM's first online digital fleet order guide and training materials
  • Notable Clients: National agencies, Championship Auto Shows (AutoRama), Albin Marine, NEXTek Power Systems

AUTOMOTIVE CLIENT HISTORY:  A — V
AC Delco, American Motors Corporation, Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Dodge Truck, Eagle, Falcon, Ford, Geo,
GMC, GM Service Parts Operation/CCA, GM Global Purchasing, GM Motorsports, Hummer, Hyundai, Isuzu, Jeep,
Jeep Motorsports, Kia, Land Rover, Lincoln, Mercury, Merkur, Mitsubishi, MOPAR, Motorcraft, Nissan,
Oldsmobile, Plymouth, Pontiac, Renault, Team Chevy Motorsports, Volkswagen

NON-AUTOMOTIVE CLIENTS
AAA Auto Club Group, Albin Marine (yacht manufacturer), Backer Landscaping (commercial/residential), Bombardier Recreational Products – Ski Doo, Borla (automotive exhaust manufacturer/supplier), Championship Auto Shows (event promoter of Autorama & World of Wheels), Hagerty Insurance, Harley-Davidson, Grace Counseling Center, NH Checklist (app for the healthcare space), Plexus Systems (manufacturing SAP provider), PowerCurve Dyno & Tuning Center, NEXTek Power Systems (green energy), RapidFix (consumer adhesive manufacturer), TrackTime Performance Driving Schools
ADDITIONAL EMPLOYMENT
Campbell Mithun Esty - Copywriter, Jeep (advertising, B2C collateral & sales training)
Visual Services, Inc. - Copywriter, multiple automotive clients
J. Walter Thompson - Account, Ford Regional Advertising
Sandy Corporation - Product Information Specialist, Chevrolet
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SIDE HUSTLES
Always an entrepreneur and automotive enthusiast, while operating my main businesses, I opened PowerCurve Chassis Dyno & Tuning Center, and became a partner in TrackTime Performance Driving Schools.  

The dyno center was the first of its kind in Detroit, was a going concern, and sold in 1999.

​The driving school offered everyday enthusiasts an inexpensive way to improve their driving skills safely on North America's best tracks.  I drove production, open-wheel and stock cars, and eventually became an instructor.  
UNIVERSITY OF MICHIGAN:
Bachelors Degree, Ann Arbor
  • English, Communications & Marketing
  • Graduated with distinction

CONTINUING EDUCATION: SPRING 2020
Syracuse University / Hootsuite, Online
  • Advanced Digital Marketing & Strategy - Professional Certificate 

ADVANCED DRIVING EDUCATION
Bob Bondurant School of High Performance Driving
  • Anti Terrorist Chauffeur Course
Mark Smith Off Road Driving Course
  • Advanced Off-Road / Overlanding Jeep Course
AM General HUMMER Driving Academy
  • Civilian Off-Road Driving Bootcamp
It is unwise to pay too much, but it is worse to pay too little.  When you pay too much, you lose a little money...that is all.  When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.            John Ruskin, Economist