FROM STRATEGY & STORYBOARDS THROUGH SCRIPTING, PRODUCTION & POST
While I learned to edit in 1984 (a 3/4-inch A-B Roll system), I did not write my first video until 1986. Since then I've written and produced hundreds of video modules, training films, commercials and industrials. The work has won many awards, including Gold at the 1991 New York International Film Festival and two Telly Awards in 2012 . The awards are nice, but the happy clients are the best reward.
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Here's a typical motorsports year-end video. The content goes by as quickly as the race cars, and special care was taken to help the audience follow the action by series. Post completed at NASCAR Productions in Charlotte, NC.
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Business meetings demand powerful openings that communicate leadership and vision. This video was created for a conference that hosted the 500 top suppliers to a major OEM. Post completed by Switch Post in Royal Oak, MI.
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Since 2008 my team has written and produced the TV and radio spots for Championship Auto Shows, the promoter behind Autorama, World of Wheels, and Cavalcade of Customs. For 2020, we also created 15-second social media ads. Post completed by Dean Saigeon at Communicore, Troy, MI.
General Motors international operations wanted to introduce NASCAR to the Chinese audience at the 2017 Shanghai Auto Show. I was selected to research, write and produce the project. Among the challenges was bridging the cultural and language gaps to tell a uniquely regional American story. I used two translation services simultaneously to ensure accuracy and good story telling from English to Mandarin. Produced for a 4-screen array by NASCAR Productions.
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Researched and written as part of an historical series for the Chevrolet installation at Daytona International Speedway, this video is one of over 20 that tells the story of "Chevrolet at Daytona." Post by NASCAR Productions in Charlotte, NC.
Chevrolet media events for the annual SEMA Show in Las Vegas have been a major focus of mine since 2012. I've written presentations every year, and from 2012-17, wrote and helped produce hour-long business media events that introduced over a dozen concept vehicles at each event. Videos help introduce each vehicle, and this one is for a performance concept of the all-electric Spark. Shot by Bob Gothro with post production by Switch Post, Royal Oak, MI.
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GM World is a 40,000 square-foot experiential space at General Motors' global HQ in Detroit. Jack Morton Worldwide has produced multiple installations for the space, and I've been responsible for researching, writing and producing multiple elements. This video, presented on free-standing 32:9 monitors, supported the GM Zero Zero Zero initiative, and showcased how autonomous vehicles have been a foundation of GM's vision for 60+ years. Post by Cutters, Oak Park, MI.
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The all-new 2013 Lincoln MKZ introduced the concept of a panoramic retractable roof at the 2012 New York auto show. However, there were no available examples of the car to demonstrate the feature. 3D animation was the answer. This video supported the media launch and subsequently won two Telly awards in 2012 for animation. Animation and post production by Communicore, Troy, MI. VO by Randy Stevenson, Stage 3 Audio, Birmingham, MI.
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Newsflash: The Car Guy can create videos for non-automotive clients. In this case, a product is for assisted-living facilities. I performed the role of Concept Developer/Writer/CD for this freelance project. I recommended animation primarily for of its storytelling power and value for our client's production dollar. The talented and experienced producer, Steve Leslie, accepted my recommendation for VO talent; my long-time cohort and legendary Detroit DJ, Lynne Woodison. Animation and post by Ben Sanders. |
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Make An Impact: The Performance Racing Industry trade organization needed to make a big impact during their opening ceremonies for their first post-Covid trade show. I wrote and was the creative direction on this video which played on a 104-foot wide screen with an aspect ratio of 80:9. |
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