With a healthy sense of humor, Rex Roy incorporated Regis Communications on April Fool’s 1991. The company was Roy's focus through 2000, when he paused to start a new multi-million dollar division for DMBB/D'Arcy. Roy rebooted Regis Communications from 2005-2011, then paused again to take a lead role in event marketing and corporate communications at Jack Morton Worldwide. The pandemic provided an opportune time to rebooted Regis Communications for the third time.
Never before has the company been better poised to help clients with their communications. Roy has supported nearly 40 automotive brands including many you've likely forgotten such as Eagle, Merkur and Geo. Sometimes knowing why brands fail can help one know the path to success.
Roy’s stints at major marketing agencies provided him with deep insights about strategic and tactical best practices while serving multiple Fortune 50 clients as well as startups. Skilled in nearly every facet of communications, marketing, and PR, Roy has played a role in the launches of more than 120 vehicles, including the 2020 C8 Corvette, and creative directed permanent large-scale public display areas at multiple corporate headquarters and Daytona Speedway.
Regis Communications operates like an accordian when it comes to talent, expanding to include the best-in-the-business-by-task when needed, a structure that enables the company to offer cost-effective solutions to most any assignment.
A sharp eye will recognize that the Regis Communications’ logo is a 1934 Chrysler Airflow. The revolutionary car was a sales flop even though its engineering led the industry into the modern era of aerodynamics and steel unibody construction. However, Chrysler didn’t take control of the car’s story, and the unenlightened critics won the media battle and killed the Airflow’s chance to succeed (although it did sell better than the Pontiac Aztek). To Roy, the Airflow is a reminder that storytelling matters in marketing.
Since July 2020, Regis Communications has worked with a variety of clients on communication strategy programs, content creation, pitches, events (virtual, hybrid and live), video production, and trade show development.
Never before has the company been better poised to help clients with their communications. Roy has supported nearly 40 automotive brands including many you've likely forgotten such as Eagle, Merkur and Geo. Sometimes knowing why brands fail can help one know the path to success.
Roy’s stints at major marketing agencies provided him with deep insights about strategic and tactical best practices while serving multiple Fortune 50 clients as well as startups. Skilled in nearly every facet of communications, marketing, and PR, Roy has played a role in the launches of more than 120 vehicles, including the 2020 C8 Corvette, and creative directed permanent large-scale public display areas at multiple corporate headquarters and Daytona Speedway.
Regis Communications operates like an accordian when it comes to talent, expanding to include the best-in-the-business-by-task when needed, a structure that enables the company to offer cost-effective solutions to most any assignment.
A sharp eye will recognize that the Regis Communications’ logo is a 1934 Chrysler Airflow. The revolutionary car was a sales flop even though its engineering led the industry into the modern era of aerodynamics and steel unibody construction. However, Chrysler didn’t take control of the car’s story, and the unenlightened critics won the media battle and killed the Airflow’s chance to succeed (although it did sell better than the Pontiac Aztek). To Roy, the Airflow is a reminder that storytelling matters in marketing.
Since July 2020, Regis Communications has worked with a variety of clients on communication strategy programs, content creation, pitches, events (virtual, hybrid and live), video production, and trade show development.