MOTOR CITY MOTIVATION
If you're looking for talent that attacks projects with high-octane storytelling in the digital age ... you're good.
The work shown here encompasses event marketing, strategy development, proposals, shows/meetings (live and virtual), internal and external PR/Comms, training, collateral, display UI/UX design, journalism, plus space design and site commissioning. Delivery is via print, video, on-site and mobile/digital. My career demonstrates the varied skills needed to work with agencies, individual clients and the media. My experience centers on automotive OEMs, the automotive aftermarket, plus the marine, power sports, insurance and technology industries. But I can apply my craft across industries and fields. |
|
IT'S ALWAYS ABOUT THE STORY
Every form of communication tells a story to a particular audience at a specific time for an intentional purpose via a chosen channel. Understanding these truths informs my approach to every project from major B2B and media events to videos, interactive displays, training programs and mobile content.
Creative Director & Executive Speech Writer:
• GM President Steve Keifer with NASCAR Champion Jeff Gordon
• 2017 & 2018 GM Global Purchasing Annual Meetings in Detroit
• GM President Steve Keifer with NASCAR Champion Jeff Gordon
• 2017 & 2018 GM Global Purchasing Annual Meetings in Detroit
MAJOR PROJECTS
|
PERFORMANCE RACING INDUSTRY - 2021 & 2022
Location: Indiana Convention Center Challenges: 2021 - Relaunch the PRI Show after the Covid shutdown 2022 - Build membership momentum in a challenging economy Roles: Writer (magazine, web, presentations), creative director (Grand Opening Breakfast), Developer/Producer (EV Performance Zone and Content Creation Zone), Executive support/coaching Deliverables:
|
GM WORLD
Location: GM Headquarters, Detroit Challenge: Bring 40,000 square feet of public space to life Role: Creative director, lead content developer, producer Date Commissioned: 3 installations since 2018 Deliverables:
|
AAA HERITAGE CENTER
Location: Auto Club Group Headquarters, Dearborn, MI Challenge: Create a heritage center for internal and external audiences within an underutilized space Role: Creative director and strategist, lead researcher and content developer, producer, internal and external team/vendor manager Date Commissioned: Q4 2019 Deliverables:
|
CHEVROLET DAYTONA EXPERIENCE
Location: Daytona International Speedway (infield) Challenge: Transform an existing derelict building into a premium activation and meeting space with a functioning garage Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative & IT vendor manager, digital content manager Date Commissioned: Q1 2017 Deliverables:
|
|
|
GM PERFORMANCE & RACING LOBBY
Location: GM Propulsion Systems Headquarters, Pontiac, MI Challenge: Build out defined new construction (3,500 sq.ft.) to become "A Racing Showplace" that engages corporate partners, building employees and racing fans Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative/IT vendor manager Date Commissioned: Q3 2015 Deliverables:
|
BUSINESS SHOWS & MEDIA EVENTS
Locations: Detroit, Indianapolis, Daytona Beach, Las Vegas, Austin, Charlotte, Philadelphia Challenge: Help executives meet their personal, corporate and media communication goals via live and virtual events Role: Executive speech writer, event creative director and strategist, video producer, executive coach Date: First major meeting written and produced in 1986 Deliverables:
|
|
Ever Creative. Innovative. Indomitable. Pragmatic. Resourceful. Spirited.
|