MOTOR CITY MOTIVATION

Welcome! You've found a talent that attacks projects with high-octane (or amperage) storytelling for the digital age.

The work shown here encompasses award-winning event marketing, strategy development, proposals, shows/meetings (live and virtual), internal and external PR/Comms, training, collateral, display UI/UX design, journalism, plus physical space design and site commissioning. Delivery is via print, video, on-site and mobile/digital. 

​My career demonstrates the varied skills needed to work with agencies, individual clients and the media across industries.  I work easily with Fortune 50 brands and startups with budgets ranging from millions to miniscule. 

IT'S ALWAYS ABOUT THE STORY

Every deliverable tells a story to a particular audience at a specific time for an intentional purpose via a chosen channel. Understanding these truths informs my approach to every project regardless of scope or budget. 
• 2024 EX Award Winner
• 2024 Indie Agency Top 40 (#27)
• 2024 Chief Marketer Best Event of the Year Honorable Mention
Caterpillar Technology Hub
​ConExpo, Las Vegas

MAJOR PROJECTS

CATERPILLAR CONEXPO 2023
Location: Las Vegas
Challenges: Make Caterpillar's Construction Technology Group products  stand out within Cat's 70,000 sq.ft. activation footprint that itself was surrounded by over 1mm sq.ft. of highly competitive displays. 
Roles: Augment agency-client's (Øuterkind) team with strategic insights and planning, high-level creative direction, writing, and production. 
Deliverables:
  • The strategy that helped win the program pitch in 2022, set the direction for the display, and captured an EX Award in 2024. The Indie Agency News ranked our event as #27 in their 2024 Top 40. Chief Marketer recognized it as one of only three honorable mentions for Best Event of the Year. 
  • An activation plan that delivered exceptional show metrics in terms of throughput, dwell time and dealer referrals. 
  • Display content that showcased Caterpillar as a technology company.
With Øuterkind, I have since executive produced the visuals for Caterpillar's CES 2026 keynote presentation and helped bring to life multiple engagements for ConExpo 2026. 
PERFORMANCE RACING INDUSTRY - 2021 & 2022
Location: Indiana Convention Center
Challenges: 2021 - Relaunch the PRI Show after the Covid shutdown 
2022 - Build membership momentum in a challenging economy
Roles: Writer (magazine, web, presentations), creative director (Grand Opening Breakfast), Developer/Producer (EV Performance Zone and Content Creation Zone), Executive support/coaching
Deliverables:
  • See the show-opening video we created for the 104-foot wide screen (it's at the bottom of the Video tab page)
  • 20+ stories and posts for the PRI Magazine & website
  • Speeches with presentation created for PRI leadership for GOB
  • Development and production for Content Creation Zone and EV Performance Zone
  • 1 twelve-minute talk radio segment reaching an audience of 9mm
GM WORLD
Location: GM Headquarters, Detroit
Challenge: Bring 40,000 square feet of public space to life
Role: Creative director, lead content developer, producer
Dates Commissioned: 2018 Q1, 2018 Q4, 2019 Q3
Deliverables:
  • 200+ feet of walkway galleries
  • 5-story video wall
  • 8 individual reader rails (32:9 ratio)
  • 97-foot circular Carousel LED wall 
  • Interactive timeline display (UI/UX concept and content)
  • Aggregating of 3,000+ images plus artifacts
  • Commissioning and staff training
AAA HERITAGE CENTER
Location: Auto Club Group Headquarters, Dearborn, MI
Challenge: Create a heritage center for internal and external audiences within an underutilized space
Role: Creative director and strategist, lead researcher and content developer, producer, internal and external team/vendor manager
Date Commissioned:  Q4 2019
Deliverables:
  • 125 feet of throughways with 17 display zones
  • 2,200 square feet of graphics
  • 200+ physical artifacts displayed
  • 7 integrated digital interactive displays including a dual-screen Interactive Timeline with over 270 individual entries comprised of text, historic photos and movies
CHEVROLET DAYTONA EXPERIENCE
Location: Daytona International Speedway (infield)
Challenge: Transform an existing derelict building into a premium activation and meeting space with a functioning garage
Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative & IT vendor manager, digital content manager
Date Commissioned:  Q1 2017 with content updates through 2023
Deliverables:
  • Interior/Exterior AV system design intent
  • 28 video modules written/produced including the historic series "Chevrolet At Daytona"
  • Rooftop LED ribbon content and programming
  • Daytona International Speedway mobile app content for Team Chevy
  • CMS (BrightAuthor) programming
  • Site commissioning and ongoing AV system maintenance 
  • Building operational handbook
  • Espresso machine maintenance
GM PERFORMANCE & RACING LOBBY
Location: GM Propulsion Systems Headquarters, Pontiac, MI
Challenge: Build out defined new construction (3,500 sq.ft.) to become "A Racing Showplace" that engages corporate partners, building employees and racing fans
Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative/IT vendor manager
Date Commissioned:  Q3 2015
Deliverables:
  • Interior UX from concept to commissioning 
  • Interactive display UI; 3 major displays including first-ever Interactive Timeline featuring over 320 dynamically-generated historical entries (display IP now in its 4th generation)
  • Download the Timeline Demo Here
  • 10 major video modules for main 23-foot LED screen
  • Post-commissioning GM employee training on AV and content management systems
BUSINESS SHOWS & MEDIA EVENTS
Locations: Detroit, Indianapolis, Daytona Beach, Las Vegas, Austin, Charlotte, Philadelphia
Challenge: Help executives meet their personal, corporate and media communication goals via live and virtual events
Role: Executive speech writer, event creative director and strategist, video producer, executive coach
Date: First major meeting written and produced in 1986 (Mitsubishi). Most recent completed in Spring 2024 (GM).
Deliverables:
  • Scripts for C-Suite executives
  • Run-of-show agendas
  • Powerpoint and Keynote decks
  • Anthemic & motivational videos
  • Scripts or pre-show prep for special guests including personalities such as Luke Bryan, Guy Fieri, Gene Simmons, Kid Rock and Optimus Prime, plus business leaders such as Rick Hendrick, Steve Kiefer, Mark Reuss, and Jim Campbell, as well as top-tier racers including John Force, Oliver Gavin, Tommy Milner, Dale Earnhardt Jr., Jimmie Johnson and Jeff Gordon
Ever Creative.  Innovative. Indomitable.  Pragmatic.  Resourceful.  Spirited.