MOTOR CITY MOTIVATION
Welcome! You've found a talent that attacks projects with high-octane (or amperage) storytelling for the digital age.
The work shown here encompasses award-winning event marketing, strategy development, proposals, shows/meetings (live and virtual), internal and external PR/Comms, training, collateral, display UI/UX design, journalism, plus physical space design and site commissioning. Delivery is via print, video, on-site and mobile/digital. My career demonstrates the varied skills needed to work with agencies, individual clients and the media across industries. I work easily with Fortune 50 brands and startups with budgets ranging from millions to miniscule. |
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• 2024 EX Award Winner
• 2024 Indie Agency Top 40 (#27)
• 2024 Chief Marketer Best Event of the Year Honorable Mention
Caterpillar Technology Hub
ConExpo, Las Vegas
• 2024 Indie Agency Top 40 (#27)
• 2024 Chief Marketer Best Event of the Year Honorable Mention
Caterpillar Technology Hub
ConExpo, Las Vegas
MAJOR PROJECTS
CATERPILLAR CONEXPO 2023
Location: Las Vegas Challenges: Make Caterpillar's Construction Technology Group products stand out within Cat's 70,000 sq.ft. activation footprint that itself was surrounded by over 1mm sq.ft. of highly competitive displays. Roles: Augment agency-client's (Øuterkind) team with strategic insights and planning, high-level creative direction, writing, and production. Deliverables:
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PERFORMANCE RACING INDUSTRY - 2021 & 2022
Location: Indiana Convention Center Challenges: 2021 - Relaunch the PRI Show after the Covid shutdown 2022 - Build membership momentum in a challenging economy Roles: Writer (magazine, web, presentations), creative director (Grand Opening Breakfast), Developer/Producer (EV Performance Zone and Content Creation Zone), Executive support/coaching Deliverables:
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GM WORLD
Location: GM Headquarters, Detroit Challenge: Bring 40,000 square feet of public space to life Role: Creative director, lead content developer, producer Dates Commissioned: 2018 Q1, 2018 Q4, 2019 Q3 Deliverables:
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AAA HERITAGE CENTER
Location: Auto Club Group Headquarters, Dearborn, MI Challenge: Create a heritage center for internal and external audiences within an underutilized space Role: Creative director and strategist, lead researcher and content developer, producer, internal and external team/vendor manager Date Commissioned: Q4 2019 Deliverables:
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CHEVROLET DAYTONA EXPERIENCE
Location: Daytona International Speedway (infield) Challenge: Transform an existing derelict building into a premium activation and meeting space with a functioning garage Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative & IT vendor manager, digital content manager Date Commissioned: Q1 2017 with content updates through 2023 Deliverables:
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GM PERFORMANCE & RACING LOBBY
Location: GM Propulsion Systems Headquarters, Pontiac, MI Challenge: Build out defined new construction (3,500 sq.ft.) to become "A Racing Showplace" that engages corporate partners, building employees and racing fans Role: Creative director and strategist, lead researcher and content developer, producer, IT/tech designer, creative/IT vendor manager Date Commissioned: Q3 2015 Deliverables:
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BUSINESS SHOWS & MEDIA EVENTS
Locations: Detroit, Indianapolis, Daytona Beach, Las Vegas, Austin, Charlotte, Philadelphia Challenge: Help executives meet their personal, corporate and media communication goals via live and virtual events Role: Executive speech writer, event creative director and strategist, video producer, executive coach Date: First major meeting written and produced in 1986 (Mitsubishi). Most recent completed in Spring 2024 (GM). Deliverables:
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Ever Creative. Innovative. Indomitable. Pragmatic. Resourceful. Spirited.
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